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Branovate Marks Its Third Anniversary with Stellar Milestone: More than 10 Billion Monthly Mobile Video Ad Auctions
Company marks successful milestone within 6-months since launching its mobile video activity; Expands internationally with new office in New York
an innovative full service premium digital video company, is currently celebrating its third anniversary with a stellar milestone – auctioning more than 10 billion monthly mobile video ad opportunities within the first 6 months of the company’s mobile video activity, growing at a 136% rate month over month. Branovate’s increased activity in mobile video is a natural evolution of the company’s core video activity on desktop, which has grown successfully since it was founded. The focus on mobile positions Branovate as a leading provider of the cross-screen 360° video experience across all connected devices.Founded in 2012, Branovate operates as a Premium network, representing top tier publishers, matching them with leading brands.
Roee Lichtenfeld, CEO of Branovate, commented, “Video has always been a strategic direction within our roadmap, we had anticipated the video potential 2 years ago and focused all of our efforts in order to become a leading market pioneer, concentrating completely on video activities.” Mr. Lichtenfeld added, “We are a privately held company, enabling us the flexibility to adhere to our core values ensuring at all times that the company remains a premium digital video content provider. We incorporate leading industry verification solutions to ensure full transparency while providing quality media. Branovate is positioned to be at the forefront of the video industry, expecting the numbers to triple by year end.”Rafi Babler, EVP Mobile at Branovate added, “2015 has been an extreme mobile video roller-coaster. US Mobile Video increased 4x over desktop in terms of growth, and is expected to reach $6.8 Billion by 2019 – almost 50% of the online video market.” Mr. Babler added, “Brand advertisers are pouring more of their ad budgets into mobile, what was once traditionally a performance-based territory. We are proud to be a leader in the brand mobile advertising market, offering a multitude of solutions to publishers and advertisers alike.”
Branovate recently opened its New York City office in order to be closer to the company’s North American partners. Branovate’s NY office is headed by Theo D. Terris, Head of Client Relations. Branovate is investing significant efforts in developing technology-based solutions that provide publishers with creative ways to improve the way users consume video content.
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Branovate is an innovative premium digital video company working in full ynergy with top media brands, publishers and content owners. Branovate delivers successful multiscreen digital edia campaigns, focusing on matching the right content for the right audience. Branovate works and in hand with its partners to deliver t e best video experience to their users through innovative technology and creative solutions.
Branovate was founded in 2012 by four founders: Roee Lichtenfeld (CEO), Ron Nahum (CSO), Amir Sandelson (COO) and Elad Feinberg (CTO). Branovate’s team is determined to share their passion for digital advertising and inspire the way users consume digital video.
Branovate is an international company with offices in Tel-Aviv and New York.
For more information, please visit http://www.branovate.com/.
Hagit Timor, Chief Marketing Officer
Theo Terris, Head of Client Relations
(m) +1 978.257.0220